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Ubisoft female characters dont sell. To this end another playable character was. This didnt happen because as the report indicates hascoet and other unnamed people at ubisoft made the outlandish claim that women dont sell. Its also nice that these character dont. As early as 2015s assassins creed syndicate the developers at ubisoft.
Supposedly a male playable character was only added to assassins creed odyssey after chief creative officer serge hascoet who its claimed regularly held meetings in strip joints insisted. Lydia was a character that fans would love and care enough about to market and use as a selling point for assassinscreed syndicate and even asked the team to submit male versions of lydia early in pre production. Shortly after ubisoft upset many assassins creed fans by saying that it had abandoned its plan to have female characters in its new games co op multiplayer mode the company returned with another. While a move like this might have gone overlooked if it were done by a different company the optics of ubisoft omitting female characters after recent events is not good.
It is very false that the games with a female protagonist dont sellbut at this point is clear that an assassins creed with only a female protagonist wouldnt sell too much. Assassins creed developer allegedly said that female characters dont sell an industry worker claimed boss wanted all protagonists to be straight white alpha males jul 22 2020 707 am. Apparently women dont sell was a major stance in balancing female leads in games against male counterparts such as those found in assassins creed syndicate origins and odyssey. Seeing how much ubisoft is trying to revitalize the assassins creed franchisei dont think that they will remove the gender choice.
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